About Us

At Immaya Sports we take distribution a step further

The Sport
of Building Brands

I started Immaya Sports with a clear picture in my mind. Having a large brand portfolio was never the goal. From day one, the main objective was to create a small portfolio of brands with great potential. Brands with a story. And to work together with them to build their brand in the European outdoor, cycling and running markets. 

Because of this, Immaya Sports has grown to care not only about sales, but about marketing. We want every brand to end up growing and winning for years to come. That’s what we work for. 

Dirk de Reus

What we are
all about

Our mission is to help brands establish themselves as market leaders
the European running, cycling and outdoor markets

We achieve this through our core beliefs.

Strong Relationships

We're all a team. Brands, retailers, our agents, us. And winning is only possible when we all work together. We work with others who feel the same way.

Small Portfolio

Keeping a small brand portfolio means we can dedicate the time needed to every brand. It allows us the time to grow brands and help them become long term market leaders.

Customer Centered

Focusing on the customer and their needs allows us to effectively communicate your brand story in a way that resonates with them and makes them love your brand.


We work in a fast-paced environment where being rigid isn't an option. Whether it's last minute orders, new products or campaigns, we always work to make anything possible.

What makes us tick

What makes us happy is hearing people say good things about the brands we carry on a daily basis. That’s what we strive for. We help you get your brand into the min of the European consumer and on to the shelves at retailers. Once you’re there, the rest follows.